HubSpot

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Give each page a descriptive, non-empty <title>.

• https://www.hubspot.com/HubSpot | Software & Tools for your Business - Homepage
• https://www.hubspot.com/aeo-graderAI Search Grader: Free One-Time AEO Brand Check, No Account Required
• https://www.hubspot.com/aeo-sensorAI Search Sensor | AI Visibility Trends, Data, and Updates
• https://www.hubspot.com/careersHubSpot Careers
• https://www.hubspot.com/case-studiesCase Studies | HubSpot

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Use a title that describes the purpose of this page rather than repeating the same title across URLs.

• https://www.hubspot.com/HubSpot | Software & Tools for your Business - Homepage
• https://www.hubspot.com/aeo-graderAI Search Grader: Free One-Time AEO Brand Check, No Account Required
• https://www.hubspot.com/aeo-sensorAI Search Sensor | AI Visibility Trends, Data, and Updates
• https://www.hubspot.com/careersHubSpot Careers
• https://www.hubspot.com/case-studiesCase Studies | HubSpot

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

17/19 applicable observations passed. 0.89/1 checklist weight earned.

How to improve: Add a non-empty meta name="description" that summarizes this page.

• https://www.hubspot.com/company/contactNo meta description
• https://www.hubspot.com/newNo meta description
• https://www.hubspot.com/HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
• https://www.hubspot.com/aeo-graderFind out how ChatGPT, Perplexity, and Gemini describe your brand with one free check. HubSpot's AI Search Grader scores your sentiment, recognition, share of voice, and market position – no account required.
• https://www.hubspot.com/aeo-sensorAI Search Sensor is a free tool that shows AI visibility, citations, and traffic trends by industry to help you understand how and when the AEO landscape is changing.

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Declare exactly one <link rel="canonical"> whose absolute URL is this page's own final URL (same scheme, host, path and query; only a trailing slash or fragment may differ). Cross-URL canonicals belong on duplicate pages, not on the indexable page itself. Reference: Google Search Central, canonicalization.

• https://www.hubspot.com/https://www.hubspot.com
• https://www.hubspot.com/aeo-graderhttps://www.hubspot.com/ai-search-grader
• https://www.hubspot.com/aeo-sensorhttps://www.hubspot.com/ai-search-sensor
• https://www.hubspot.com/careershttps://www.hubspot.com/careers
• https://www.hubspot.com/case-studieshttps://www.hubspot.com/case-studies

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

1/1 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Publish a sitemap URL set or index at /sitemap.xml. This checks its root, not every listed URL.

• https://www.hubspot.com/sitemap.xmlHTTP 200; sitemap root found

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Declare a valid language tag on the html element, such as en or pt-BR.

• https://www.hubspot.com/en
• https://www.hubspot.com/aeo-graderen
• https://www.hubspot.com/aeo-sensoren
• https://www.hubspot.com/careersen
• https://www.hubspot.com/case-studiesen

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

18/19 applicable observations passed. 0.95/1 checklist weight earned.

How to improve: Add alt text to informative images. Use alt="" for decorative images. This check does not judge text quality.

• https://www.hubspot.com/email-signature-generator1 of 19 images lack an alt attribute
• https://www.hubspot.com/0 of 65 images lack an alt attribute
• https://www.hubspot.com/aeo-grader0 of 8 images lack an alt attribute
• https://www.hubspot.com/aeo-sensor0 of 8 images lack an alt attribute
• https://www.hubspot.com/careers0 of 34 images lack an alt attribute

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

0/15 applicable observations passed. 0.00/1 checklist weight earned.

How to improve: Associate a label with each visible form control, or provide a non-empty aria-label / valid aria-labelledby.

• https://www.hubspot.com/2 of 2 controls have no HTML label
• https://www.hubspot.com/aeo-grader0 of 0 controls have no HTML label
• https://www.hubspot.com/aeo-sensor0 of 0 controls have no HTML label
• https://www.hubspot.com/careers2 of 2 controls have no HTML label
• https://www.hubspot.com/case-studies2 of 3 controls have no HTML label

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

4/19 applicable observations passed. 0.21/1 checklist weight earned.

How to improve: Give every button visible text or an accessible name, including icon-only buttons.

• https://www.hubspot.com/3 of 46 buttons have no HTML name
• https://www.hubspot.com/careers3 of 34 buttons have no HTML name
• https://www.hubspot.com/case-studies3 of 35 buttons have no HTML name
• https://www.hubspot.com/claude3 of 37 buttons have no HTML name
• https://www.hubspot.com/company/board-of-directors3 of 31 buttons have no HTML name

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

17/18 applicable observations passed. 0.94/1 checklist weight earned.

How to improve: Give every link visible text or a meaningful accessible name.

• https://www.hubspot.com/case-studies4 of 252 links have no HTML name
• https://www.hubspot.com/make-my-persona0 of 0 links have no HTML name
• https://www.hubspot.com/0 of 229 links have no HTML name
• https://www.hubspot.com/aeo-grader0 of 11 links have no HTML name
• https://www.hubspot.com/aeo-sensor0 of 25 links have no HTML name

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

3/18 applicable observations passed. 0.17/1 checklist weight earned.

How to improve: Replace generic link text such as "click here", "read more" or "saiba mais" with text (or an aria-label) that describes the destination. Reference: WCAG 2.4.4 Link Purpose (In Context).

• https://www.hubspot.com/4 of 229 links use generic text: "learn more"
• https://www.hubspot.com/careers4 of 209 links use generic text: "learn more"
• https://www.hubspot.com/case-studies12 of 252 links use generic text: "learn more", "read more"
• https://www.hubspot.com/claude6 of 207 links use generic text: "learn more"
• https://www.hubspot.com/company/board-of-directors4 of 228 links use generic text: "learn more"

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

0/1 applicable observations passed. Informational; excluded from points.

How to improve: Check foreground/background contrast in the rendered page.

• https://www.hubspot.com/Requires a browser or human assessment; excluded from points.

0/1 applicable observations passed. Informational; excluded from points.

How to improve: Test every interactive control with a keyboard and inspect focus visibility.

• https://www.hubspot.com/Requires a browser or human assessment; excluded from points.

16/19 applicable observations passed. 0.84/1 checklist weight earned.

How to improve: Add a descriptive H1 identifying the main topic.

• https://www.hubspot.com/company/board-of-directors0 H1 element(s)
• https://www.hubspot.com/company/management0 H1 element(s)
• https://www.hubspot.com/make-my-persona0 H1 element(s)
• https://www.hubspot.com/1 H1 element(s)
• https://www.hubspot.com/aeo-grader1 H1 element(s)

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

2/19 applicable observations passed. 0.11/1 checklist weight earned.

How to improve: Nest headings logically without skipping a level, starting with H1.

• https://www.hubspot.com/1 skipped heading level(s)
• https://www.hubspot.com/aeo-grader1 skipped heading level(s)
• https://www.hubspot.com/careers1 skipped heading level(s)
• https://www.hubspot.com/case-studies2 skipped heading level(s)
• https://www.hubspot.com/claude2 skipped heading level(s)

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

2/19 applicable observations passed. 0.11/1 checklist weight earned.

How to improve: Mark the main content with one <main> or role="main" landmark.

• https://www.hubspot.com/aeo-grader0 main landmarks
• https://www.hubspot.com/aeo-sensor0 main landmarks
• https://www.hubspot.com/careers0 main landmarks
• https://www.hubspot.com/case-studies0 main landmarks
• https://www.hubspot.com/claude0 main landmarks

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Add meta name="viewport" with width=device-width and do not disable user zoom.

• https://www.hubspot.com/width=device-width, initial-scale=1
• https://www.hubspot.com/aeo-graderwidth=device-width, initial-scale=1
• https://www.hubspot.com/aeo-sensorwidth=device-width, initial-scale=1
• https://www.hubspot.com/careerswidth=device-width, initial-scale=1
• https://www.hubspot.com/case-studieswidth=device-width, initial-scale=1

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

3/19 applicable observations passed. 0.16/1 checklist weight earned.

How to improve: Declare width and height attributes (or an inline aspect-ratio style) on every visible <img> so the browser reserves space before the image loads. Reference: web.dev / Lighthouse "image elements have explicit width and height" (layout shift).

• https://www.hubspot.com/1 of 65 images lack width/height attributes or an aspect-ratio style
• https://www.hubspot.com/aeo-sensor1 of 8 images lack width/height attributes or an aspect-ratio style
• https://www.hubspot.com/careers4 of 34 images lack width/height attributes or an aspect-ratio style
• https://www.hubspot.com/case-studies5 of 70 images lack width/height attributes or an aspect-ratio style
• https://www.hubspot.com/claude1 of 45 images lack width/height attributes or an aspect-ratio style

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

7/19 applicable observations passed. 0.37/1 checklist weight earned.

How to improve: Provide JSON-LD with @context and @type (or a typed @graph). Match the markup to the visible content; syntax alone does not validate its meaning. Reference: schema.org and Google structured data guidelines.

• https://www.hubspot.com/careers0 of 0 blocks have valid JSON-LD structure
• https://www.hubspot.com/case-studies0 of 0 blocks have valid JSON-LD structure
• https://www.hubspot.com/claude0 of 0 blocks have valid JSON-LD structure
• https://www.hubspot.com/company/board-of-directors0 of 0 blocks have valid JSON-LD structure
• https://www.hubspot.com/company/contact0 of 0 blocks have valid JSON-LD structure

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Provide a non-empty og:title meta property.

• https://www.hubspot.com/HubSpot | Software & Tools for your Business - Homepage
• https://www.hubspot.com/aeo-graderAI Search Grader: Free One-Time AEO Brand Check, No Account Required
• https://www.hubspot.com/aeo-sensorAI Search Sensor | AI Visibility Trends, Data, and Updates
• https://www.hubspot.com/careersHubSpot Careers
• https://www.hubspot.com/case-studiesCase Studies | HubSpot

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

17/19 applicable observations passed. 0.89/1 checklist weight earned.

How to improve: Provide a non-empty og:description meta property.

• https://www.hubspot.com/company/contactNo og:description
• https://www.hubspot.com/newNo og:description
• https://www.hubspot.com/HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
• https://www.hubspot.com/aeo-graderFind out how ChatGPT, Perplexity, and Gemini describe your brand with one free check. HubSpot's AI Search Grader scores your sentiment, recognition, share of voice, and market position – no account required.
• https://www.hubspot.com/aeo-sensorAI Search Sensor is a free tool that shows AI visibility, citations, and traffic trends by industry to help you understand how and when the AEO landscape is changing.

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

3/19 applicable observations passed. 0.16/1 checklist weight earned.

How to improve: Declare og:type, such as website or article.

• https://www.hubspot.com/No og:type
• https://www.hubspot.com/aeo-graderNo og:type
• https://www.hubspot.com/aeo-sensorNo og:type
• https://www.hubspot.com/careersNo og:type
• https://www.hubspot.com/claudeNo og:type

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Set og:url to an absolute HTTP(S) URL for this content.

• https://www.hubspot.com/https://www.hubspot.com
• https://www.hubspot.com/aeo-graderhttps://www.hubspot.com/ai-search-grader
• https://www.hubspot.com/aeo-sensorhttps://www.hubspot.com/ai-search-sensor
• https://www.hubspot.com/careershttps://www.hubspot.com/careers
• https://www.hubspot.com/case-studieshttps://www.hubspot.com/case-studies

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

18/19 applicable observations passed. 0.95/1 checklist weight earned.

How to improve: Set og:image to an absolute HTTP(S) image URL. Homepage image availability is checked separately.

• https://www.hubspot.com/aeo-graderNo og:image
• https://www.hubspot.com/https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpg
• https://www.hubspot.com/aeo-sensorhttps://wtcfns.hubspot.com/wt-api/social-sharing?domain=www.hubspot.com
• https://www.hubspot.com/careershttps://www.hubspot.com/hubfs/assets/careers/Careers%20Featured%20Image%20Final.png
• https://www.hubspot.com/case-studieshttps://www.hubspot.com/hubfs/thumbnail-image-final.png

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

2/18 applicable observations passed. 0.11/1 checklist weight earned.

How to improve: Describe the sharing image with og:image:alt.

• https://www.hubspot.com/aeo-graderNo sharing image description
• https://www.hubspot.com/aeo-sensorNo sharing image description
• https://www.hubspot.com/careersNo sharing image description
• https://www.hubspot.com/case-studiesNo sharing image description
• https://www.hubspot.com/claudeNo sharing image description

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Declare twitter:card as summary or summary_large_image for a website card.

• https://www.hubspot.com/summary_large_image
• https://www.hubspot.com/aeo-gradersummary
• https://www.hubspot.com/aeo-sensorsummary_large_image
• https://www.hubspot.com/careerssummary_large_image
• https://www.hubspot.com/case-studiessummary_large_image

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

1/1 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Serve a non-empty public image with an image Content-Type.

• https://www.hubspot.com/hubfs/HubSpot_Logos/HubSpot-Inversed-Favicon.pngHTTP 200; image/png

1/1 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Serve a non-empty public image with an image Content-Type.

• https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_Bleed_1.jpgHTTP 200; image/jpeg

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Serve the page over HTTPS with a valid certificate.

• https://www.hubspot.com/https://www.hubspot.com/
• https://www.hubspot.com/aeo-graderhttps://www.hubspot.com/ai-search-grader
• https://www.hubspot.com/aeo-sensorhttps://www.hubspot.com/ai-search-sensor
• https://www.hubspot.com/careershttps://www.hubspot.com/careers
• https://www.hubspot.com/case-studieshttps://www.hubspot.com/case-studies

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Use HTTPS for embedded script, image, stylesheet, frame, audio and video URLs.

• https://www.hubspot.com/0 HTTP embedded resource URL(s)
• https://www.hubspot.com/aeo-grader0 HTTP embedded resource URL(s)
• https://www.hubspot.com/aeo-sensor0 HTTP embedded resource URL(s)
• https://www.hubspot.com/careers0 HTTP embedded resource URL(s)
• https://www.hubspot.com/case-studies0 HTTP embedded resource URL(s)

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

1/1 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Send Strict-Transport-Security on HTTPS responses with max-age of at least 15552000 seconds (180 days); OWASP recommends one year and includeSubDomains. Reference: OWASP HTTP Strict Transport Security cheat sheet, MDN.

• https://www.hubspot.com/Strict-Transport-Security: max-age=31536000; includeSubDomains; preload

1/1 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Send a Content-Security-Policy header (or a <meta http-equiv="Content-Security-Policy"> on the page) that restricts script and resource sources. This check verifies presence, not policy strength. Reference: OWASP Content Security Policy cheat sheet, MDN.

• https://www.hubspot.com/Content-Security-Policy: script-src 'unsafe-inline' 'unsafe-eval' 'self' 1003891.track.convertexperiments.com app.hubspot.com cdn-3.convertexperiments.com cdn-4.convertexperiments.com *.metrics.convertexperiments.com *.signals.convertexperiments.com logs.conve

19/19 applicable observations passed. 1.00/1 checklist weight earned.

How to improve: Render meaningful main content on the server so readers can access it without executing JavaScript.

• https://www.hubspot.com/5056 characters of crawler-visible content (minimum 100)
• https://www.hubspot.com/aeo-grader9668 characters of crawler-visible content (minimum 100)
• https://www.hubspot.com/aeo-sensor77823 characters of crawler-visible content (minimum 100)
• https://www.hubspot.com/careers11238 characters of crawler-visible content (minimum 100)
• https://www.hubspot.com/case-studies13591 characters of crawler-visible content (minimum 100)

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

3/19 applicable observations passed. 0.16/1 checklist weight earned.

How to improve: Keep the uncompressed HTML at or below 500 KB. Remove duplicated inline payloads and unnecessary markup.

• https://www.hubspot.com/643,789 bytes of HTML; budget 500,000
• https://www.hubspot.com/aeo-sensor717,819 bytes of HTML; budget 500,000
• https://www.hubspot.com/careers527,264 bytes of HTML; budget 500,000
• https://www.hubspot.com/case-studies584,868 bytes of HTML; budget 500,000
• https://www.hubspot.com/claude526,671 bytes of HTML; budget 500,000

Showing up to five examples, with failed observations first. Full per-page observations are listed below and available in the report API.

1/1 applicable observations passed. Informational; excluded from points.

How to improve: Improve server response and CDN caching. Median of three requests; diagnostic only, never a ranking tiebreak.

• https://www.hubspot.com/3/3 successful measurements to response headers. Includes DNS and TLS; excludes rendering.

0/1 applicable observations passed. Informational; excluded from points.

How to improve: Measure LCP, INP and CLS with browser and field tools.

• https://www.hubspot.com/Requires a browser or human assessment; excluded from points.